Ian Brace, Karen Adams's An Introduction to Market & Social Research: Planning & PDF

By Ian Brace, Karen Adams

ISBN-10: 0749443774

ISBN-13: 9780749443771

ISBN-10: 1429467460

ISBN-13: 9781429467469

Confirmed marketplace researchers supply a whole, step by step advisor to uncomplicated rules and methods industry examine is key for companies, either huge and small. It offers the knowledge had to inspire luck, improve competitiveness and maximize gains. With the inclusion of projects and multiple-choice questions in each one part, this introductory textbook is additionally a workbook. choked with bite-sized chunks of data, with plenty of sensible examples, "An creation to industry and Social examine" is vital to scholars and a person searching for information to handling learn. released with the marketplace examine Society

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Additional info for An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series)

Sample text

Currently, all of its research has been into developing more hi-tech options. Compare your answers with those on pages 138–39. As well as deciding what type of information you need, you also have to consider when and how often you collect the information. Do I want to find out about a trend over time, or take a single ‘snapshot’ of the situation at one point in time? When deciding on the timeframe of a research project, it’s important to consider two questions. Do you need to find out about the situation at a single point in time, or over a longer period?

The newspaper owners might be at the very beginning of the process of changing their newspaper. At this stage, they may have no idea about how their readers will react, and they may only want to explore the possible reactions to the changes. An exploratory research design allows the researcher to do this. Exploratory research projects are carried out to gather initial observations, feelings and reactions, and often to provide the basis for further research. They often rely on the gathering of qualitative information and this, in turn, will show if the idea is worth following up.

The discussion group is conducted by the moderator, whose role is to ensure that everyone contributes and that the discussion is kept on track. How is the discussion group conducted? ᔡ Using the topic guide, the moderator’s task is to ensure that discussion between respondents is generated around the key research areas. Different tasks might be used to generate different types of information. For example, a company wishing to develop a name for a new chocolate bar might use discussion groups to identify how consumers ‘see’ the product.

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An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series) by Ian Brace, Karen Adams


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