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But that doesn’t guarantee you are going to be strategic, or be treated strategically. I think the key point is, are you invited in to help develop strategies and solutions? ” About a dozen professionals, however, argued that having a seat at the table was a necessary but not sufficient requirement for influence. They articulated a related subtheme; that is, influence means having a voice, being listened to, and being heard when seated at the table. A university information officer expressed this point most directly: “Being influential means that your arguments are listened to, your voice is sought out, and you are paid attention to.

I do. But in the end, usually, I serve the organization first. ” Service to the organization was seen by some respondents as the “right” position to take. 1 Whose Interests Do You Serve First? Interest Served Female Male Total My organization 19 24 43 Myself 2 1 3 Organization’s publics 0 1 1 Society at large 3 4 7 In combination 3 8 11 27 38 65 Totals PR ROLES, RESPONSIBILITIES, AND THE RIGHT THING l 27 ganizational loyalty as a badge of honor: “There’s no better compliment than to say, ‘This guy bleeds for his company.

What does this mean in practice, especially when professionals find themselves between a rock (the right thing) and a hard place (constraints to influence)? We explore the answer to this question in depth in the remainder of this chapter. DOING THE “RIGHT THING” IN PUBLIC RELATIONS In the Dissent Survey (see chap. 8 for more details on the study), we asked respondents to answer this question: What do you think it means to “do the right thing” in public relations when management is making decisions that you believe are inappropriate?

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Boards, Incentives, and CSR

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