Get Business the Rupert Murdoch Way (Bigshots) PDF

By Stuart Crainer

ISBN-10: 0585283397

ISBN-13: 9780585283395

ISBN-10: 1841120022

ISBN-13: 9781841120027

This can be one in every of a sequence that indicates how the "big pictures" of the enterprise international have attained their positions within which they keep watch over large empires and command tremendous own fortunes. The ebook finds the secrets and techniques, offers, schemes and desires of those, the world's fiercest enterprise rivals.

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Then came Kelvin MacKenzie. At the Sunday Times, Murdoch developed the career of Andrew Neill, a robustly right-wing Scotsman with an opinion on everything. At Sky there was Sam Chisholm. Look also at the politicians Murdoch has been most closely identified with. First was Margaret Thatcher, a strong woman with a single-minded vision of what she wanted to achieve. Then Tony Blair, a leader who managed to transform an organization (the Labour Party) and provide a credible vision for the future of the country.

Of that, there is no doubt. When he was pouring money into Sky TV in the early 1990s, Murdoch was not following analytical advice. All the commentators and analysts with the figures at their disposal were shaking their heads with bewilderment. Murdoch carried on pouring money into what was the commercial equivalent of a black hole. He may be a stubborn man, but he is also willing to follow what he thinks, or knows, to be right. If a particular route is the right one for the business, he will follow it to the very end.

The resulting profile of a high-flier did not include many of the currently fashionable ideas such as learning and empowering others. Indeed, the high-fliers were good at controlling and adept at planning and organizing. They were, if the business gurus are to be believed, a throw back to another era. 1 Murdoch is from the old school. “Trust is not earned by being a nice guy. It comes with character and competence. 2 Business is not about being nice—and a lot of thoroughly nice people act in a ruthless fashion at work.

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Business the Rupert Murdoch Way (Bigshots) by Stuart Crainer


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